Enterprise Resource Planning (ERP) has become an integral part of businesses in recent years, given its immense benefits in not only improving the effectiveness of operations but also as a means to stay a step ahead of the competition. However, most businesses still ignore or undermine the importance of employee training, which is, in fact,…
The way customers and prospects perceive your company is your brand identity. This perception depends on several factors like product range, service quality, post-sales support and your ability to respond to customer queries. If you deliver properly on all fronts, customers will praise your company and your brand reputation will increase. To gain such strong…
Franchises are an interesting aspect of a business, where you sell your brand to others in return for part of their revenues. It is one of the best ways to enjoy the perks of having an established brand. However, franchise businesses are some of the most decentralized business models, and managing them can be a…
Over the last few years, the way companies handle customer service has drastically changed. While just over a decade ago phone or fax were the only two ways you could contact a company. Today, you have a plethora of options – phone, text, email, live chat, social media. The challenge, therefore, for companies today is…
When most companies look at candidates, they see some needy people in need of a job. The inequality in supply-demand of candidates has led to this situation. But if you want to do it right, you need to improve candidate experience. The reason is simple: talent is an asset. One talented employee is more worthy…
These days, sales representatives are often travelling, meeting clients, attending events and working remotely. While they are building, nurturing and maintaining customer relationships it’s invaluable for them to have access to their CRM system while on the move. Therefore, upgrading to a mobile CRM solution will help team members remain on top of things and…
Getting the right talents for your company is a humongous task. Talent Acquisition System (TAS) is one of the brilliant tools that largely automate the process of acquiring, managing and retaining talented employees for your organization. But can we make talent acquisition better? The answer is yes. With few simple tricks, you can improve the…
“Know thine customer”…these are the pearls of wisdom that every successful businessman and entrepreneur is sure to swear by. In a market driven by metrics, it’s easy to forget the needs of the customer. It’s not a Herculean task, collecting meaningful data that is a fair representation of the target audience’s behaviour and decision-making style….