As per the definition by Investopedia, repeat sales signify those purchases that are made by customers to replace the items or services previously bought by them. They are the example of sheer brand loyalty that occurs time and again repeatedly through the delightful experience a customer has. When a customer finds out that a particular…
Customer value management is one of the most essential elements of modern marketing and management practice. Interestingly, in the last few decades, we can see considerable growth in this approach. But what is CVM or customer value management and why is it so important? Let’s find out. What is Customer Value Management? Customer value management…
With all the talk about CRM and automation, it is natural to wonder ion automation results in customer alienation. To an extent, it is true. If one relies only on CRM, chatbots and automated messages, you are likely to alienate your customers. In reality, no company would engage in such an extreme level of automation…
Helpdesk services are multi-dimensional resources of a company that have the objective to reduce the downtime in IT services & functions and make them available for a prolonged period. It has a specially focused end-user functionality that is responsible for the quick resolution of essential requisites, technical issues and incidents of the end customers. The…
A lot of time and financial resources are invested in sales and marketing departments, and the KPIs related to these two teams may perform poorly if there is no coordination. In a customer-centric world as of today’s, syncing the activities of sales & marketing teams is crucial to ensure a healthy financial performance and positive…
The ability for managing customers regressions is crucial for the sustenance of a business as it gauges and strengthens the performance of the representatives. Providing unparalleled service throughout the marketing process is indeed the primary motive of the customer service providers but a speckless customer handling even after the complete sales cycle. Why? Because customer…
What is customer churn? The word churn may sound like something really nice for the business, but in practicality, there is nothing joyful about it. It is like a hidden degenerative factor that eats up the business surge from within. The moment you discover this phenomenon, you should make it a point to nip it…
Modern CRM tools are so advanced that one can create highly personalized campaigns in no time. Yet this does not go very well with customers. If you speak to customers today, they often describe marketing and advertising communication as overly intrusive. Overly intrusive whether it is covert or overt. If you probe further, they may…