If you have been using CRM for a while, you might have noticed a sales pipeline tool integrated into it. Sales pipelines give you a visual representation of your sales prospects’ status, and where they currently stand in their buying journey. Visualizing data related to your prospects’ buying journey is very crucial to make accurate…
Internet today is a vital catalyst for marketing. From social media and blogs to search results and emails, it is all part of a giant online marketing campaign. But amidst this, offline methods of marketing are getting overshadowed. Despite being neither as popular nor as effective as online marketing, they still are vital for any…
For quite some time, omnichannel marketing has been a buzzword often heard across marketing pitches. For many, it is a magic wand that can solve all the issues with existing marketing techniques. While this is not true, OM does have a lot of potential. Unfortunately, it is also equally hard to achieve. But luckily for…
With the ever-growing competition, getting new customers becomes harder every day. Thanks to social and digital media, the sources to generate leads are many and varied. However, lack of proper planning often leads to poorly managed or lost leads, which is a lost opportunity for the company. Therefore, it becomes important to understand what exactly…
The world of sales and marketing is nothing less than a battleground, and “do or die” is the motto. While the customer base grows at a slow pace, more companies are cropping up every day. In such a world, gaining an edge over the competition is crucial to success. Let’s take a look at some…
There is no denying that delivering a great customer experience forms the crux of any business. The days of “getting work done” are long gone and replaced by “getting work done smoothly”. But the recipe of great CX is complicated, for there are many components that impart a small yet unique flavour. It is difficult…
We all know that CRM is trending and how! However, sometimes we need hard figures and numbers to understand what exactly is going well and what’s going awry. So, let’s take a look at some CRM statistics and have a better understanding of the performance of the tool: 1. Mobile CRM is the way forward:…
The world we live in is customer-driven: anything and everything is about customers. The competition to have an edge is fierce, which is perhaps why the CRM tool has become an absolute necessity to ensure a better customer experience. But more often than not, doubt still remains in the minds of companies: how exactly does…