If internet is the driving force for modern innovation, smartphones could sure be called its current vehicle. Introduced as portable devices to make calls, smartphones today deliver much more than this basic functionality, far beyond anyone's imagination. But this rapid innovation is not just restricted to regular users. The mobility of smartphones has disrupted how…
With several technological advancements in the digital marketing world, GDPR and CRM will complement each other. The concept of customer relationship management will change; businesses will indulge in storing all their client data in a more secure system satisfying the GDPR compliance. General Data Protection Regulation (GDPR) – A New Wave to CRM Data Protection:…
Artificial Intelligence has been a buzzword for too long, but it is only now that its impact is visible around us. Right from movie recommendations while watching Netflix to giving personalized results on Google search, AI is everywhere. Fears of machine domination aside, AI has been really transforming our lives in every aspect. Boosting sales…
Every company wants to make its customers happy because happy customers will have great things to say about them. While positive customer feedback is the key to brand success, converting your best customers into brand advocates will help you multiply sales and grow your business manifold. Focusing efforts towards this transformation will result in an…
The way customers and prospects perceive your company is your brand identity. This perception depends on several factors like product range, service quality, post-sales support and your ability to respond to customer queries. If you deliver properly on all fronts, customers will praise your company and your brand reputation will increase. To gain such strong…
Over the last few years, the way companies handle customer service has drastically changed. While just over a decade ago phone or fax were the only two ways you could contact a company. Today, you have a plethora of options – phone, text, email, live chat, social media. The challenge, therefore, for companies today is…
These days, sales representatives are often travelling, meeting clients, attending events and working remotely. While they are building, nurturing and maintaining customer relationships it’s invaluable for them to have access to their CRM system while on the move. Therefore, upgrading to a mobile CRM solution will help team members remain on top of things and…
“Know thine customer”…these are the pearls of wisdom that every successful businessman and entrepreneur is sure to swear by. In a market driven by metrics, it’s easy to forget the needs of the customer. It’s not a Herculean task, collecting meaningful data that is a fair representation of the target audience’s behaviour and decision-making style….