As per the definition by Investopedia, repeat sales signify those purchases that are made by customers to replace the items or services previously bought by them. They are the example of sheer brand loyalty that occurs time and again...
Customer value management is one of the most essential elements of modern marketing and management practice. Interestingly, in the last few decades, we can see considerable growth in this approach. But what is CVM or customer value management and...
With all the talk about CRM and automation, it is natural to wonder ion automation results in customer alienation. To an extent, it is true. If one relies only on CRM, chatbots and automated messages, you are likely to...
Helpdesk services are multi-dimensional resources of a company that have the objective to reduce the downtime in IT services & functions and make them available for a prolonged period. It has a specially focused end-user functionality that is responsible...
A lot of time and financial resources are invested in sales and marketing departments, and the KPIs related to these two teams may perform poorly if there is no coordination. In a customer-centric world as of today’s, syncing the...
The ability for managing customers regressions is crucial for the sustenance of a business as it gauges and strengthens the performance of the representatives. Providing unparalleled service throughout the marketing process is indeed the primary motive of the customer...
What is customer churn? The word churn may sound like something really nice for the business, but in practicality, there is nothing joyful about it. It is like a hidden degenerative factor that eats up the business surge from...
Modern CRM tools are so advanced that one can create highly personalized campaigns in no time. Yet this does not go very well with customers. If you speak to customers today, they often describe marketing and advertising communication as...