The success of an organization is defined by its customers. If you are able to create value for your customers and cater to all their needs, then there is no power that can stop you from growing. To achieve this objective, you need to subscribe to the CRM module in your ERP solution. This module not only helps you to gather consumer information but foster customer relationship by gaining critical insight into every consumer.

How does it help you?

• Access to Consolidated Customer Information –

This solution gives you rapid access to centralized and updated customer information. The communication history of every customer helps you to know your customers’ needs and worries appropriately. This may include calls, emails, one to one meetings with a sales executive, and previous purchases. This helps you in closing sales fast and streamlining your customer service process. You become capable enough to design a tailor-made solution for every customer.

• Retaining High-Value Customers – 

As we know, 80% of business revenue comes from 20% of customers. The solution allows you to identify these key customers so that you concentrate more on them to cultivate a long-term relationship. Retaining high-value customers means you are aiming for maximizing your profit and revenue.

• Product and Service Innovation – 

Since customer information is at your tips, you are empowered to bring product and service innovation. The information available prepares your staff with in-depth knowledge of customer’s requirements. The customer service experience is stored and organized in such a manner that it suggests improvement in the service delivery process. It enables you to find a quick fix to their problems.

• Improved Customer Interaction – 

Customer interaction improves when you have the ability to track their communication history, level of engagement with your product, communication address, perception, and relationship with your competitors. The ERP solution allows you to save every aspect of information and create a flexible database structure to extract meaningful results. The information so stored is readily available for future reference thereby improving how you interact with your customer.

• Manage Sales Process – 

Every customer is different. Managing the sales process can be cumbersome if you paint all your customers with the same brush. ERP solution keeps a track of every bit of information from quotation to invoice. Your sales executives can access this information to do follow up and manage every aspect of sales processes like pre-sales activities, product package, estimate cost, order status, delivery time, and any special requests. It will definitely result in a better sales performance besides identifying trends and opportunities. CRM module can easily be integrated with sales module to enhance sales revenue and target new customers.

Finally, the Customer Feedback:

Customer feedback is crucial to attaining mastery in your field. You may be doing your best but it is in fact the criticizing customers who help you to reform your products and improve your service. Most of the leading ERP solutions offer an effective complaint management tool including service rectifications and closely monitoring feedbacks. It enables you to deliver consistent customer service.

For instance, if there is a technical problem with the product, then the product development team will automatically get a notification so that they can instantly start product review followed by modification. Similarly, the accounting department will be alerted if there is a problem with the billing. Want to know more about exactllyERP? Feel free to Contact Us and get a Free Demo.