It wouldn’t be an overstatement to claim that social media is the single most important tool in the marketing mix. With studies estimating that there will be close to 3 billion active social media users by 2020, it is very important to understand how social selling can be automated at least to a certain extent….
The ability for managing customers regressions is crucial for the sustenance of a business as it gauges and strengthens the performance of the representatives. Providing unparalleled service throughout the marketing process is indeed the primary motive of the customer service providers but a speckless customer handling even after the complete sales cycle. Why? Because customer…
What is customer churn? The word churn may sound like something really nice for the business, but in practicality, there is nothing joyful about it. It is like a hidden degenerative factor that eats up the business surge from within. The moment you discover this phenomenon, you should make it a point to nip it…
While ERP is a remarkable tool that helps businesses to manage the day to day operations easily, it also can be used to access deep insights and business intelligence. Such actionable intelligence can help businesses to recognize opportunities, avert risks and come up with contingency plans. While much has been discussed about the Internet of…
Artificial intelligence is the technology that enables a computer program or machine to mimic human intelligence. In fact, it is a collection of technologies ranging from robotics and machine learning to natural language processing and even emotion recognition. It is expected that close to 80% of emerging technologies will use AI in some form by 2021….
Biometrics authentication is the automated identification process where a person’s physiological patterns are evaluated. Before it became a technology in 1970, fingerprint biometrics existed for over a thousand years. The utility of biometrics technology has now been commercialized and for good. With the growing requirement of security every day, the biometric fingerprint attendance system has…
Modern CRM tools are so advanced that one can create highly personalized campaigns in no time. Yet this does not go very well with customers. If you speak to customers today, they often describe marketing and advertising communication as overly intrusive. Overly intrusive whether it is covert or overt. If you probe further, they may…
Successful implementation and usage of ERP depend on how skilled your employees are at certain critical skills. While it is not necessary for them all to have technical skills to use ERP, there are certain skills that are very important for ERP success. Close to 45% of companies are unable to find the skills they…