For quite some time, omnichannel marketing has been a buzzword often heard across marketing pitches. For many, it is a magic wand that can solve all the issues with existing marketing techniques. While this is not true, OM does have a lot of potential. Unfortunately, it is also equally hard to achieve. But luckily for…
As an employer and a business owner, your prime priority should be to ensure that your employees enjoy a safe and secure environment in which to work. Workplace discrimination costs American employers $398 million a year, whereas British employers pay a record £127 billion every year in fines and lawsuits. With strict anti-racist, anti-homophobic, and…
In recent years, technology-assisted marketing has become immensely popular, and the technical tools that assist in marketing are often known as “MarTech”. MarTech has helped agencies and businesses to automate many manual processes and increased the efficiency of marketing campaigns. Some examples of MarTech include Google AdWords, MailChimp, SEMRush, and Leadlander, all of which help…
The risks and rewards of manufacturing sector are pretty uneven, making it a hard place to be in. There are so many things that can go wrong and result in a loss. However, ERP could surprisingly be the solution to this problem. Here is how implementing ERP in manufacturing industry can lead to profits: 1….
Employee unproductivity is the hidden demon that plagues every workplace, but most remain ignorant about it. For a variety of reasons, the productivity of employees could fall and affect the performance of the company itself. However, when the problem occurs with a significant portion of your workforce, you know it is time to start finding…
With the ever-growing competition, getting new customers becomes harder every day. Thanks to social and digital media, the sources to generate leads are many and varied. However, lack of proper planning often leads to poorly managed or lost leads, which is a lost opportunity for the company. Therefore, it becomes important to understand what exactly…
The world is moving at a rapid pace and the HR space is not any different. The usual ways of managing human resources are fast becoming obsolete, getting replaced by new methods. If you want to stay ahead of the curve, you need to be aware of these trends. These trends are often associated with…
The competition in the corporate world grows fiercer every day, as more challengers arrive to share a limited audience. The only way to succeed is by beating the competition. While gaining an edge is not easy, ERP solutions can be a saviour. However, with most companies using ERP tools, things have evened out to a…