Franchises are an interesting aspect of a business, where you sell your brand to others in return for part of their revenues. It is one of the best ways to enjoy the perks of having an established brand. However, franchise businesses are some of the most decentralized business models, and managing them can be a…
Over the last few years, the way companies handle customer service has drastically changed. While just over a decade ago phone or fax were the only two ways you could contact a company. Today, you have a plethora of options – phone, text, email, live chat, social media. The challenge, therefore, for companies today is…
When most companies look at candidates, they see some needy people in need of a job. The inequality in supply-demand of candidates has led to this situation. But if you want to do it right, you need to improve candidate experience. The reason is simple: talent is an asset. One talented employee is more worthy…
These days, sales representatives are often travelling, meeting clients, attending events and working remotely. While they are building, nurturing and maintaining customer relationships it’s invaluable for them to have access to their CRM system while on the move. Therefore, upgrading to a mobile CRM solution will help team members remain on top of things and…
Getting the right talents for your company is a humongous task. Talent Acquisition System (TAS) is one of the brilliant tools that largely automate the process of acquiring, managing and retaining talented employees for your organization. But can we make talent acquisition better? The answer is yes. With few simple tricks, you can improve the…
“Know thine customer”…these are the pearls of wisdom that every successful businessman and entrepreneur is sure to swear by. In a market driven by metrics, it’s easy to forget the needs of the customer. It’s not a Herculean task, collecting meaningful data that is a fair representation of the target audience’s behaviour and decision-making style….
Artificial Intelligence has been all the talk lately, be it the latest version of Siri or the robot Sofia. The future is all about machines that can think. But before we have self-aware robots, AI is already here to provide business solutions to problems that pester the best of us. And ERP is just another…
The first thing you usually learn in any marketing class is that “the customer is always right”. It’s only with a deep understanding of the customer’s mindset that a firm can grow by leaps and bounds. The best way to do that, of course, is to be involved in a dialogue with the customer. In…