The world we live in is customer-driven: anything and everything is about customers. The competition to have an edge is fierce, which is perhaps why the CRM tool has become an absolute necessity to ensure a better customer experience. But more often than not, doubt still remains in the minds of companies: how exactly does…
In any Business-to-Consumer (B2C) business, there is one universal ground rule – Customer is king. Customer relationships are what drive a B2C business and dictate its growth. However, sometimes even the biggest companies ignore the customers in favour of short-term benefits. Time and again, this has proved to be their undoing. The hopes of developing…
If you have taken the decision to adopt and implement your first CRM software, you must know of its advantages by now. It is no surprise that Customer Relationship Management solutions are changing the way organizations execute their sales and marketing processes. However, this change comes at a cost that must be kept in mind…
Customer Relation Management (CRM) systems are fast becoming the go-to tools for having better relations with the customers. The front-end infrastructure is great, but it is not perfect. We assume that CRM systems will solve all our customer troubles once installed, but that is far from the truth. Data is the key component in the…
The effectiveness of sales campaigns is consequentially determined by the efficiency of your CRM solution. When venturing out to obtain high capital gains, an organization must rely greatly on the performance of its data system, as well as the capability of its employees to harness this system to its maximum potential. So, one must be…
Customer Relationship Management (CRM) is one of the most important software in any business. The logic is simple: customers are the king, and to serve the king you need better tools. In the recent years, most of the companies have moved towards CRM to manage their customers better. But, are you using CRM the right…
The primary purpose of CRM software in a corporate context is to have a database complete with customer information, invoices, contact details, etc. The software is automated to carry out functions like allocating purchase details, automate sales transactions among many other applications that are crucial to the service provider. However, choosing or designing a CRM…
You may be all set to invest in that ERP you have always dreamed about. You have shortlisted the vendor, you have done your calculations and decided to go ahead with your decisions. After all, who wouldn’t be excited about streamlining their business processes and enhancing productivity by automating things up?