7-ways-CRM-software-can-help-you-manage-your-brand-reputation

7 Ways CRM Software Can Help You Manage Your Brand Reputation

The way customers and prospects perceive your company is your brand identity. This perception depends on several factors like product range, service quality, post-sales support and your ability to respond to customer queries. If you deliver properly on all fronts, customers will praise your company and your brand reputation will increase. To gain such strong…

5-tips-to-decode-your-customer-data-to-fuel-business-growth

5 Tips To Decode Your Customer Data To Fuel Business Growth

“Know thine customer”…these are the pearls of wisdom that every successful businessman and entrepreneur is sure to swear by. In a market driven by metrics, it’s easy to forget the needs of the customer. It’s not a Herculean task, collecting meaningful data that is a fair representation of the target audience’s behaviour and decision-making style….