The world of sales and marketing is nothing less than a battleground, and “do or die” is the motto. While the customer base grows at a slow pace, more companies are cropping up every day. In such a world, gaining an edge over the competition is crucial to success. Let’s take a look at some…
Every company wants to make its customers happy because happy customers will have great things to say about them. While positive customer feedback is the key to brand success, converting your best customers into brand advocates will help you multiply sales and grow your business manifold. Focusing efforts towards this transformation will result in an…
Over the last few years, the way companies handle customer service has drastically changed. While just over a decade ago phone or fax were the only two ways you could contact a company. Today, you have a plethora of options – phone, text, email, live chat, social media. The challenge, therefore, for companies today is…
These days, sales representatives are often travelling, meeting clients, attending events and working remotely. While they are building, nurturing and maintaining customer relationships it’s invaluable for them to have access to their CRM system while on the move. Therefore, upgrading to a mobile CRM solution will help team members remain on top of things and…
“Know thine customer”…these are the pearls of wisdom that every successful businessman and entrepreneur is sure to swear by. In a market driven by metrics, it’s easy to forget the needs of the customer. It’s not a Herculean task, collecting meaningful data that is a fair representation of the target audience’s behaviour and decision-making style….
The first thing you usually learn in any marketing class is that “the customer is always right”. It’s only with a deep understanding of the customer’s mindset that a firm can grow by leaps and bounds. The best way to do that, of course, is to be involved in a dialogue with the customer. In…
It is a good fact that excellent customer service plays a crucial role in steering businesses ahead. But with almost every company having dedicated customer service departments, the field is pretty levelled. This is where real-time customer service helps you to stay ahead of the curve. Real-time customer service allows you to help your customers…
If you have taken the decision to adopt and implement your first CRM software, you must know of its advantages by now. It is no surprise that Customer Relationship Management solutions are changing the way organizations execute their sales and marketing processes. However, this change comes at a cost that must be kept in mind…