Every company wants to make its customers happy because happy customers will have great things to say about them. While positive customer feedback is the key to brand success, converting your best customers into brand advocates will help you multiply sales and grow your business manifold. Focusing efforts towards this transformation will result in an…
“Know thine customer”…these are the pearls of wisdom that every successful businessman and entrepreneur is sure to swear by. In a market driven by metrics, it’s easy to forget the needs of the customer. It’s not a Herculean task, collecting meaningful data that is a fair representation of the target audience’s behaviour and decision-making style….
The first thing you usually learn in any marketing class is that “the customer is always right”. It’s only with a deep understanding of the customer’s mindset that a firm can grow by leaps and bounds. The best way to do that, of course, is to be involved in a dialogue with the customer. In…