Customer value management is one of the most essential elements of modern marketing and management practice. Interestingly, in the last few decades, we can see considerable growth in this approach. But what is CVM or customer value management and why is it so important? Let’s find out. What is Customer Value Management? Customer value management…
Most modern CRMs help you analyze customer behaviour as observed in real life during interactions with your support or marketing teams. CRM also helps you derive insights based on customers’ online behaviour ranging from web usage statistics to social media behaviour. Understanding customer behaviour analysis and making accurate predictions based on insight drawn from customer…
The world of sales and marketing is nothing less than a battleground, and “do or die” is the motto. While the customer base grows at a slow pace, more companies are cropping up every day. In such a world, gaining an edge over the competition is crucial to success. Let’s take a look at some…
Over the last few years, the way companies handle customer service has drastically changed. While just over a decade ago phone or fax were the only two ways you could contact a company. Today, you have a plethora of options – phone, text, email, live chat, social media. The challenge, therefore, for companies today is…
The first thing you usually learn in any marketing class is that “the customer is always right”. It’s only with a deep understanding of the customer’s mindset that a firm can grow by leaps and bounds. The best way to do that, of course, is to be involved in a dialogue with the customer. In…
It is common knowledge for any business that retaining old customers is easier than acquiring new ones. To succeed in the long run, everything has to be about customers, from the beginning to the end. So, everyone wants to be customer-centric, but how do we achieve that? Well, the answer lies with Customer Relationship Management,…