The world of sales and marketing is nothing less than a battleground, and “do or die” is the motto. While the customer base grows at a slow pace, more companies are cropping up every day. In such a world, gaining an edge over the competition is crucial to success. Let’s take a look at some…
Every company wants to make its customers happy because happy customers will have great things to say about them. While positive customer feedback is the key to brand success, converting your best customers into brand advocates will help you multiply sales and grow your business manifold. Focusing efforts towards this transformation will result in an…
Customer Service We already know the numerous benefits of an ERP system that helps in streamlining business processes. One among the several ERP modules is customer service. While most companies choose to customize their ERP to give a boost to their customer service, some choose to install a separate CRM. In this article, we shall…
Differences between ERP and CRM A lot of times, companies go through a dilemma concerning the adoption of automated business processes. They are often left in the lurch trying to understand the differences between various software programs and as they all overlap with each other, sometimes even buy the wrong software unknowingly. This is especially…