Most modern CRMs help you analyze customer behaviour as observed in real life during interactions with your support or marketing teams. CRM also helps you derive insights based on customers’ online behaviour ranging from web usage statistics to social media behaviour. Understanding customer behaviour analysis and making accurate predictions based on insight drawn from customer…
There is no denying that delivering a great customer experience forms the crux of any business. The days of “getting work done” are long gone and replaced by “getting work done smoothly”. But the recipe of great CX is complicated, for there are many components that impart a small yet unique flavour. It is difficult…
Over the last few years, the way companies handle customer service has drastically changed. While just over a decade ago phone or fax were the only two ways you could contact a company. Today, you have a plethora of options – phone, text, email, live chat, social media. The challenge, therefore, for companies today is…
The first thing you usually learn in any marketing class is that “the customer is always right”. It’s only with a deep understanding of the customer’s mindset that a firm can grow by leaps and bounds. The best way to do that, of course, is to be involved in a dialogue with the customer. In…
It is a good fact that excellent customer service plays a crucial role in steering businesses ahead. But with almost every company having dedicated customer service departments, the field is pretty levelled. This is where real-time customer service helps you to stay ahead of the curve. Real-time customer service allows you to help your customers…
A CRM software helps enterprises to maintain strong business-customer relationships, and a well-organized CRM software system can efficiently keep track of all vital information within the organization, for small and large-scale businesses. Here’s all you need to know about CRM software and how it can successfully aid business growth. 1. Ease of Access to Customer…
In any Business-to-Consumer (B2C) business, there is one universal ground rule – Customer is king. Customer relationships are what drive a B2C business and dictate its growth. However, sometimes even the biggest companies ignore the customers in favour of short-term benefits. Time and again, this has proved to be their undoing. The hopes of developing…
If you have taken the decision to adopt and implement your first CRM software, you must know of its advantages by now. It is no surprise that Customer Relationship Management solutions are changing the way organizations execute their sales and marketing processes. However, this change comes at a cost that must be kept in mind…