Every company wants to make its customers happy because happy customers will have great things to say about them. While positive customer feedback is the key to brand success, converting your best customers into brand advocates will help you multiply sales and grow your business manifold. Focusing efforts towards this transformation will result in an…
The way customers and prospects perceive your company is your brand identity. This perception depends on several factors like product range, service quality, post-sales support and your ability to respond to customer queries. If you deliver properly on all fronts, customers will praise your company and your brand reputation will increase. To gain such strong…
The first thing you usually learn in any marketing class is that “the customer is always right”. It’s only with a deep understanding of the customer’s mindset that a firm can grow by leaps and bounds. The best way to do that, of course, is to be involved in a dialogue with the customer. In…